We are a specialist reputation management practice. Not a marketing agency that added ORM to its service list. Not a PR firm offering crisis comms as an upsell. Reputation management is the only thing we do — and we are very good at it.
Reputation management has, for most of its existence, been practised badly. The industry is full of agencies that promise outcomes they cannot deliver, use tactics that violate platform guidelines, charge retainers for activities that produce no measurable results, and staff their accounts with junior analysts reading from playbooks written five years ago.
The clients who suffer most are precisely those who need the most help: executives navigating a career-defining moment, businesses facing a coordinated attack, individuals whose digital footprint has diverged sharply from who they actually are. These are not commodity cases. They require expertise, discretion, strategic thinking, and an honest assessment of what is and is not achievable.
Every service we offer exists because we identified a genuine need and developed a methodology to address it properly. Our approach to AI reputation management was developed specifically in response to the emergence of LLMs as a new research surface — years before most firms even acknowledged the problem. Our Wikipedia and Knowledge Panel work is built on a detailed understanding of Wikipedia's editorial policies, not workarounds that risk article deletion.
We take on engagements we believe we can deliver meaningful results on. We decline engagements where the honest answer is that we cannot help — or where the outcome a client wants is not achievable through legitimate means.
Most reputation firms are marketing agencies that added ORM to their service menu during the 2010s and haven't fundamentally updated their methodology since. The landscape has changed dramatically — AI answer engines, Wikipedia's growing influence on Knowledge Panels, the collapse of traditional media as the only reputation surface that matters.
We built our practice from the ground up for the current information environment. That means different tools, different methodologies, and a different understanding of what actually moves the needle today versus five years ago.
The same four-stage process applies to every engagement — from a $500/month monitoring retainer to a complex multi-channel crisis recovery.