A media attack, a viral accusation, a coordinated takedown — reputation crises do not wait for business hours. ORM Geek deploys a senior crisis specialist within two hours, around the clock, anywhere in the world. We stop the spread, manage the narrative, and begin recovery — immediately.
Responding to an active crisis? Call or message directly — we answer 24/7.
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No two crises are identical. Our team has managed every category of reputational emergency — from coordinated media attacks to viral social pile-ons.
From your first message to a fully deployed crisis programme — here is the exact sequence, with real timings.
Crisis management requires simultaneous intervention across every platform where damage is occurring — not a single tactic.
Crisis content spreads fast in Google's index. We deploy an emergency suppression programme — rapidly creating and amplifying authoritative positive content that displaces crisis material from page 1. The goal in the first 48 hours is to stop the spread from compounding. Standard suppression timelines do not apply in crisis mode — we move significantly faster using pre-built content frameworks and rapid publication networks.
Viral social media attacks move faster than any other crisis type. We monitor all major platforms in real time, identify the epicentres of spread, advise on response strategy, draft statements and coordinate with your communications team. We also work with platforms on content removal where terms of service violations exist. The decisions made in the first six hours of a social media crisis determine its trajectory.
In an active crisis, AI answer engines rapidly incorporate new negative coverage into their responses — meaning ChatGPT, Perplexity and Gemini may be serving damaging content to millions of users within hours of a story breaking. We run a parallel AI intervention track: monitoring outputs across all 8 platforms, identifying the source content driving negative responses, and deploying content to displace it. AI platforms are now a front line in every reputation crisis.
Where crisis content originates in press coverage, we manage the media relations track in parallel: identifying inaccuracies, coordinating right of reply requests, drafting corrections submissions, and where warranted, managing relationships with editors and journalists. We work alongside your PR or communications agency, not instead of them — the ORM and press relations tracks must work together in a media crisis.
Where crisis content is demonstrably false or defamatory, we coordinate with legal counsel on the reputation management track — ensuring legal actions and ORM interventions are sequenced correctly and do not conflict. We work with your existing legal team or can refer specialist reputation and defamation counsel in your jurisdiction. Legal action without ORM leaves the content in Google and AI. ORM without legal leaves the source untouched.
Three situations where the speed and completeness of the response determined whether the crisis became permanent damage or a contained event.
A FTSE 250 company's communications director contacted ORM Geek after learning through a source that a major Sunday broadsheet was preparing an investigation piece for the following weekend. The company had not been contacted for comment and had 72 hours before publication. We coordinated a rapid response: documented factual errors in the planned piece, engaged specialist media law counsel, and submitted a formal right of reply that resulted in significant modifications to the article and the removal of the most damaging claims before publication.
A founder of a Series C technology company was the subject of a false misconduct accusation posted by a former employee on LinkedIn. The post reached 2.1 million impressions within 18 hours before ORM Geek was engaged. Investors were calling. A key hire had withdrawn their acceptance. We deployed an emergency social monitoring programme, coordinated with LinkedIn on removal, issued a factual rebuttal strategy, and had the post removed within 36 hours. Investor calls were managed with briefing materials. The hire rejoined.
An 80-person professional services firm woke to find 312 fake 1-star reviews had appeared overnight across three platforms — the clear result of a coordinated competitor attack. Their Google rating had dropped from 4.8 to 2.1. Three new business meetings were cancelled the same morning. ORM Geek identified the attack pattern, submitted coordinated removal requests with evidence to all three platforms, and simultaneously built a review acquisition programme to dilute remaining fake reviews. Ratings were restored to above 4.5 within 45 days.
We operate 24/7 with a dedicated crisis response team. For active emergencies we can have a senior specialist on a call within two hours and a written crisis assessment and action plan delivered within four hours of first contact. Same-day deployment is available for the most urgent situations.
A reputation crisis is any situation where negative content is spreading rapidly online and causing measurable harm — media investigations, viral social media attacks, false accusations, data breach coverage, coordinated review bombing, competitor attacks, or any situation where the volume and velocity of negative content is beyond normal ORM.
If you are asking whether your situation counts as a crisis, it probably does. Contact us and we will tell you honestly within 30 minutes.
We cannot make news articles invisible overnight — and anyone who claims they can should be treated with scepticism. What we can do is deploy a rapid suppression programme that displaces crisis content from Google page 1 while simultaneously managing the narrative across AI answer engines, social platforms and review sites.
For actively spreading stories we also pursue corrections, right of reply and in some cases legal avenues in parallel. The goal is not to hide the story — it is to ensure it is not the first and only thing anyone finds when they search your name.
Yes. We work alongside your existing legal team or can refer you to specialist reputation and defamation counsel in your jurisdiction. In crisis situations the legal and reputation management tracks must run in parallel — legal action alone does not control what Google and AI show about you, and reputation management alone cannot compel a publication to correct a story.
We coordinate both tracks and ensure they are sequenced correctly so neither undermines the other.
Standard ORM is proactive and methodical — building positive content over weeks and months. Crisis management is reactive and urgent — deploying immediate interventions to stop the spread of damaging content, manage real-time narrative across all platforms, and protect business continuity while a longer-term recovery programme is built underneath.
Most crisis engagements transition into standard ORM retainers after the acute phase has passed — typically 60 to 90 days.
Crisis engagements start from $5,000 per month given the resources required for 24/7 monitoring, rapid deployment and multi-platform intervention. Emergency retainer arrangements are available for organisations that want guaranteed response capacity before a crisis occurs.
We provide a clear cost proposal within 24 hours of first contact. For active emergencies, work begins immediately and billing is confirmed in parallel — we do not hold back deployment waiting for paperwork.
Reputation crises are exponential. The story that reaches 10,000 people in hour one reaches 200,000 by hour six — and lives in Google and AI indefinitely. The single most important variable in any crisis is how quickly a professional response is deployed.
Contact us now. We respond within minutes, 24 hours a day, every day of the year.