Most reputational damage doesn't arrive as a crisis — it accumulates quietly, across channels you're not watching, until it's already compounded. We monitor every surface where your reputation exists, 24 hours a day, and alert you the moment something changes.
The businesses that suffer the worst reputational damage are rarely those who were hit the hardest — they're the ones who didn't know they were being hit at all. A fake review campaign running for six weeks before anyone notices. A forum thread that started small and turned into a Google page 1 result. An AI platform quietly incorporating a negative news story from three years ago.
Reputational damage compounds over time. A 1-star review campaign that's caught within 24 hours can be challenged, documented, and removed requests filed before the rating moves meaningfully. The same campaign discovered three weeks later has already affected your Google ranking, your AI outputs, your buyer conversion rate, and the morale of the team who read them.
Monitoring is not a passive service. Every alert triggers a decision point: do we act immediately, document for later, or note as routine? Our analysts make those calls based on your specific situation, competitive context and risk tolerance — so you're never dealing with raw data, only prioritised intelligence.
Reputation exists across more channels than most people track. We monitor all of them.
Most monitoring services drown you in data. Ours gives you a single monthly report — structured to be read in under five minutes — that tells you exactly where things stand, what changed, and what (if anything) requires action.
The report is written by a senior analyst, not auto-generated. Every number is contextualised: a drop from #3 to #4 in search rankings for a high-competition query means something different to a drop from #1 to #4. We make that call for you.
As a standalone service, as the intelligence layer within a larger programme, or as the ongoing watchdog after an active engagement completes.
All tiers include monthly reporting, real-time alerts and a dedicated senior analyst. No setup fees. Cancel with 30 days notice.
All pricing in USD. No setup fees. Month-to-month with 30-day cancellation notice. Monitoring is included within our Business & Brand Professional and Premium programme tiers. For clients on active programmes, adding standalone monitoring receives a 30% discount. Contact us to discuss.
Our monitoring covers four primary layers: search result tracking (position and content changes for your key name and brand queries on Google), AI platform auditing (what ChatGPT, Perplexity, Gemini, Copilot, Grok, Claude, You.com and Meta AI currently say about you), review platform monitoring (new reviews, rating changes and response opportunities across all relevant platforms), and news and social listening (new mentions across news media, forums, Reddit, LinkedIn and other channels). Every significant change triggers an alert within 24 hours.
Alert timing depends on the nature of the change. For new negative reviews on major platforms, alerts are typically sent within 4 to 8 hours of the review appearing. For news mentions, within 12 to 24 hours of publication. For search ranking changes, these are tracked on a rolling basis with weekly reporting and immediate alerts when a negative result moves onto page 1. For AI platform changes, these are audited weekly across all 8 platforms.
Monitoring is arguably more valuable when you don't currently have a problem — because it lets you catch issues before they become crises. The most damaging reputational events are ones that go undetected for weeks or months: a fake review campaign that gradually erodes a star rating; a forum thread that grows into a coordinated complaint; an AI platform quietly incorporating a negative narrative from an old news story. Monitoring provides the early warning system that makes intervention possible before damage compounds.
Yes — and it's how most clients use it. Monitoring is included within our Business & Brand Reputation and Premium tier engagements. For clients on standalone services, monitoring acts as the intelligence layer that informs when intervention is needed: if a monitoring report shows a negative result climbing toward page 1, that triggers a suppression programme; if review monitoring identifies a coordinated fake review attack, that triggers a removal campaign. Many clients maintain monitoring between active engagements as a standing watchdog service.
Monthly reports cover: Google search position tracking for all monitored queries (with movement indicators), AI platform audit results across all 8 systems with verbatim outputs, review platform summary (new reviews, rating changes, response status), news and social mention log with sentiment classification, a priority actions section identifying anything that warrants intervention, and a 30-day trend summary. Reports are delivered as a clean PDF with an executive summary — designed to be read in under 5 minutes.
Google Alerts catches new web content mentioning your name — and misses a great deal even of that. It does not track search ranking positions, review platform changes, AI platform outputs, Wikipedia edits, social media discussions, or forum threads. Our monitoring covers all of these, adds human analysis to identify what's significant versus routine, and delivers structured reports rather than an unfiltered email stream. It also covers the AI layer that Google Alerts cannot reach by definition.
We begin every monitoring engagement with a baseline audit — a complete picture of where things stand across every channel before we start tracking changes. Most clients are surprised by what we find on day one.