Every channel where people research your company — Google, AI answer engines, review platforms, Glassdoor, news archives — is either working for you or against you. We audit everything, fix what's damaging, and build what's missing.
A business reputation exists across dozens of surfaces simultaneously. We monitor and manage all of them.
Most businesses underestimate the revenue impact of a weak or damaged reputation because the losses are invisible: the prospect who never reached out, the partnership that quietly went to a competitor, the candidate who declined the offer, the investor who passed without explanation.
Reputational damage accumulates silently. A Glassdoor rating that drifted below 3.0 during a difficult period. A review platform page dominated by a coordinated complaint campaign. A news article from a difficult moment that still ranks at position 2 for the company name. An AI answer that describes the brand using language from a 2019 forum thread.
The compounding effect is what makes it dangerous. Each channel reinforces the others: a poor Glassdoor rating makes it easier for journalists to frame the company negatively; negative press makes review bombers feel legitimate; poor reviews cause AI systems to incorporate the negative narrative. Left unmanaged, a reputation can deteriorate across all channels simultaneously without any single triggering event.
Every engagement begins with a comprehensive audit and ends with a clear, measurable improvement in how your company is perceived across every relevant channel.
With particular depth in regulated industries where reputational risk and compliance requirements intersect.
All programmes include a full reputation audit, monthly reports and a dedicated senior specialist. Minimum 3-month engagement.
All pricing in USD. Month-to-month after initial 3-month commitment. For multi-entity, international or uniquely complex engagements, contact us for bespoke pricing. We conduct a free audit before any engagement to confirm what's achievable and what it requires.
Business reputation management is more complex because a company's reputation exists across more surfaces — Google results, review platforms, Glassdoor, news coverage, Wikipedia, AI answer engines, social media, and industry publications — and because more stakeholders are involved: customers, employees, investors, regulators, partners and the press. The content strategy is also different: rather than building personal authority, we build brand authority through coverage, thought leadership, case studies and review ecosystem management.
Yes, though a live crisis requires a different approach to a proactive or recovery engagement. For active crises — where negative coverage is spreading now — we deploy our crisis management service first, then transition to the longer-term business reputation programme once immediate damage is contained. If you're facing an active crisis, contact us directly rather than completing an audit form.
Initial improvements in search results are typically visible within 60 to 90 days. Review platform improvements depend on volume and velocity of new reviews, but a meaningful shift in star rating is usually visible within 3 to 4 months. AI platform narrative changes typically take 4 to 8 weeks once the underlying source content is published. Sustained, comprehensive reputation improvement across all channels generally takes 6 to 12 months.
Yes — financial services, healthcare, legal, and other regulated sectors represent a significant portion of our client base. We are experienced in the compliance constraints that apply to external communications and content in regulated industries, and every piece of content we produce respects relevant regulatory frameworks. We work closely with compliance teams where required.
Yes. We work with multi-location businesses, franchise networks, holding companies with multiple brands, and international organisations. Each entity requires its own reputation profile and strategy, but we coordinate these under a unified programme with consolidated reporting. Enterprise pricing applies for engagements covering three or more distinct entities.
Very little, initially. We begin with a comprehensive audit of your current reputation landscape — which we conduct independently using your company name and any associated brand terms. We then present findings and recommendations in a strategy session. From that point, we need access to existing brand assets, your preferred communication channels, and sign-off on content before publication. Most clients find the ongoing time commitment is minimal — typically two hours per month.
We audit your complete reputation landscape across every channel — free, with no obligation. Most clients are surprised by what we find.