Fake reviews, coordinated attacks and unmanaged negative feedback compound silently — eroding star ratings that buyers, AI systems and search engines all treat as truth. We remove what shouldn't be there, amplify what should, and build a review profile that works for you permanently.
Most businesses treat reviews as something that happens to them — a passive accumulation of customer feedback over which they have little control. This is the most expensive misconception in modern reputation management.
Review profiles are an active ecosystem that requires active management. Left unmanaged, they drift towards the negative: satisfied customers rarely leave reviews unprompted, while dissatisfied customers almost always do. Competitors exploit this asymmetry with coordinated fake review attacks. Disgruntled former employees leave Glassdoor reviews that affect recruiting and investor perception. A single viral complaint thread can generate dozens of bandwagon reviews within days.
The damage is compounding and non-linear. A drop from 4.2 to 3.8 stars affects click-through rates, AI outputs, Google's local ranking algorithm, and buyer confidence simultaneously. Each of these effects makes the next negative event more impactful.
Review ratings and content are among the primary data sources used by AI answer engines to form opinions about businesses. A poor review profile on Trustpilot or Google doesn't just affect human browsers — it directly influences what ChatGPT, Perplexity and Gemini say about your brand when prospects ask about you.
Effective review management requires three things working simultaneously. Doing any one without the others produces limited, temporary results.
We focus on the platforms that actually drive decisions in your category. The initial audit identifies which matter most for your specific situation.
All programmes include a full review audit, monthly reporting and a dedicated specialist. Minimum 3-month engagement.
All pricing in USD. Month-to-month after initial 3-month commitment. We conduct a free audit of your review profile before any engagement — if we don't think we can make a meaningful difference, we'll tell you. Contact us for bespoke pricing on franchise networks or multi-entity arrangements.
Yes, in many cases. Platforms including Google, Trustpilot, Glassdoor and Yelp all have policies against fake, incentivised, or policy-violating reviews. When we can demonstrate that a review violates platform policy — by showing it comes from a non-customer, a competitor, a bot account, or a coordinated campaign — platforms will remove it. Success rates vary by platform: Google removes approximately 60–70% of successfully flagged reviews; Trustpilot has strong removal processes for flagged content; Glassdoor is harder but responds to documented cases. We never guarantee removal because the final decision rests with the platform, but we pursue every legitimate avenue systematically.
Review incentivisation — offering discounts, gifts or cash in exchange for reviews — violates the terms of service of every major platform and can result in penalties including review removal or account suspension. Our approach is entirely compliant: we design systematic request processes that dramatically increase the rate at which satisfied customers leave reviews, without incentivising them. This includes timing optimisation, multi-channel request strategies, friction reduction, and response management. The result is a sustained increase in genuine review volume from your actual customer base.
The timeline depends on your current review volume and velocity. For businesses with low review volume, meaningful rating movement can occur within 4 to 6 weeks as new genuine reviews dilute the negative base. For businesses with high existing review volume, improvement is slower — typically 3 to 6 months to see a meaningful shift. Where fake review removal is successful in parallel, improvement accelerates. We provide a realistic projection in the initial audit based on your specific situation.
We cover all major platforms relevant to your category: Google Business Profile, Trustpilot, Glassdoor, Indeed, G2, Capterra, Yelp, TripAdvisor, Booking.com, ProductHunt, Clutch, and sector-specific directories. The platforms we focus on depend on your industry and where your buyers actually research — we identify the high-impact platforms during the initial audit.
Review response strategy is a core part of our service. A well-crafted response to a negative review can neutralise its impact — both on prospective customers reading it and on the platform's trust signals. We develop response frameworks and, where clients prefer, handle responses directly. Importantly, how you respond to negative reviews also affects your overall platform standing and can influence whether further review management interventions are available.
Yes, this is one of the most common scenarios we deal with. Competitor review attacks typically leave identifiable patterns — clusters of reviews appearing simultaneously, accounts with no other activity, reviews using similar language or making specific claims. We document these patterns, build cases for platform removal, and where applicable help compile evidence for legal action. We also implement monitoring so new attacks are identified and responded to within hours rather than days.
We audit your complete review landscape across every relevant platform — free, with a written report before any commitment. Most clients are surprised by what we find.