Free Tools
Audits & Assessments
Use these before speaking to anyone — including us.
Free · No commitment
Free Google Reputation Audit
We manually audit your Google page 1 results across all key queries for your name and brand — with sentiment classification, significance rating, and suppression difficulty scoring. Delivered as a written report within 2–3 business days.
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Free · No commitment
Free AI Reputation Audit
We query all 8 major AI platforms — ChatGPT, Perplexity, Gemini, Copilot, Grok, Claude, You.com and Meta AI — and document verbatim what each says about you. Sentiment scored, sources identified, written report delivered.
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Guides & Explainers
Understand the Landscape
The honest picture on how each channel works — and what you can and cannot do about it.
Guide
Traditional ORM vs AI-Era Reputation Management
How AI search has created a second reputation layer — and why most ORM programmes miss it entirely.
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Explainer
How AI Search Engines Decide What to Say About You
The source hierarchy, retrieval mechanisms and weighting logic behind ChatGPT, Perplexity and Gemini outputs.
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Guide
Wikipedia Notability: The Honest Guide
Whether you qualify, what the editorial community actually enforces, and the grey areas most guides won't tell you about.
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Explainer
Fake Review Removal: What Platforms Actually Do
Success rates, evidence requirements, and realistic timelines for Google, Trustpilot, Glassdoor and Capterra.
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Checklist
The First 72 Hours of a Reputation Crisis
A decision framework for the three days that have a disproportionate effect on how a crisis resolves.
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Explainer
Wikidata: The Hidden Layer That Controls What AI Knows
What Wikidata is, how it feeds AI platforms, and why it matters for anyone trying to manage their AI reputation.
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Guide
Google Knowledge Panel: What Populates It and How to Control It
The exact source hierarchy Google uses for Knowledge Panels, and what you can do to influence each layer.
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Guide
Why Search Suppression Only Works Long-Term with White-Hat Methods
The case for legitimate methods — and an honest account of why shortcuts reliably produce worse outcomes.
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Guide
State of Online Reputation Management in 2024
What's changed, what hasn't, and where the industry is heading — a practitioner's view without the marketing.
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Quick Reference
Checklists & Self-Assessments
Use these to quickly assess where you stand on each channel before requesting a full audit.
Checklist
Is Perplexity Getting You Wrong? Signs to Look For
Perplexity gets more wrong more often than other AI platforms. Here's how to tell if you have a problem and what to do about it.
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Checklist
Glassdoor Employer Brand Checklist for 2025
Eight things to check on your Glassdoor profile before your next hiring campaign or LP due diligence meeting.
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Checklist
The 7 Crisis Response Mistakes That Make Things Worse
What not to do in the first hours and days of a reputation crisis — the decisions that are hardest to walk back.
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